About us
Reimagining the way we enjoy meat, one box at a time
Bringing Britain’s best food to you, direct from farms
We connect curious eaters with real farmers and help farmers thrive by selling direct to the people who care.
Box to Belly is a content-led,
community-driven platform helping people discover incredible meat boxes from real British farms.
We make it easier for consumers to find quality, ethically-raised meat and easier for farmers to sell directly to the people who value it most.
Founded by Jack Saunders in 2025, Box to Belly began with a simple but urgent mission: to help more farmers stay in farming by making it easier for people to buy directly from them.
After seeing firsthand how many farmers were quietly ‘flogging’ meat boxes without websites, logistics, or wider reach, Jack set out to build something different - a platform rooted in storytelling, transparency and connection.
Bringing the farm to the forefront
Box to Belly brings the farm to the forefront, showing people where their food comes from, who raised it, how they farm, and what makes it taste the way it does. It’s part review show, part matchmaking service, part movement.
From video reviews and cookalongs to real-world box schemes and behind-the-scenes farm visits, everything we do is about reconnecting people with where their food comes from.
Box to Belly is still in its early stages but our goal is big: a national, farmer-led food platform where you can discover the best meat boxes in Britain, all in one place.
Whether you're a food lover looking to buy better, or a farmer looking to sell better, you’re in the right place.
